Internet Marketing Rant, Part 2
I get lots of marketing email. LOTS – often a couple hundred emails a day to my internet marketing email accounts. I’ve been online since 2006, so I’ve responded to a lot of offers, taken advantage of getting free reports, ebooks, videos, etc. I don’t unsubscribe often, because as a marketer, I want and need to see what the other guys are doing. Even when I’m mad at the presentation (see previous post)
But there are some bothersome – if not silly – methods out there.
I’m sure you’ve seen the “wait, don’t go” pop-ups that are so popular lately. I don’t have an objection to those – although it pisses me off if I’ve failed to go through them before I buy something. Often trying to get away from a sales page will save you some money. I recently forgot that rule and spent $20 more than I had to. And, of course, they work – at least the first 2 or 3. But c’mon fellas. I just had to go through 9 – yes that’s NINE – popups to get off a page. Again, that’s not good marketing, it’s stupid marketing. You’re just going to make a potential customer annoyed, if not right out angry.
Another joy I’m seeing is a marketer telling me he got me this great ebook, video, system, whatever, for free as a special deal from his special friend. Nothing about what this special deal really is, and when you get to the squeeze page, there’s nothing more than a title (maybe) and the opt-in box.
Maybe it’s just that I’ve been at this too long and am on too many mailing lists anyway, but you haven’t really given me any reason to give up my name and email address with so little information. I don’t know who this special bud of yours is, I don’t know if I’m going to get anything I need, nor do I know if it’s the same tired ebook I’ve seen in so many giveaways and bonuses that I already have seventeen copies on my hard drive.
There was one offer today for a 300 page book on internet marketing. Um, what? What part of internet marketing? ForĀ that matter, how wide are the margins and how big is the font? Who are you and why do you think you have something new to say?
C’mon guys, let’s at least pretend we respect our customers’ minds.





